An AI concierge that lives on your existing website, knows every unit on your lot — new and pre-owned, real window-sticker specs — and turns anonymous browsers into phone-number leads.
No app. No forms. One line of code.
Same customer. Same question. Watch what each one does with it.
Built and proven on a live luxury franchise store (BMW · Mercedes-Benz · Porsche · Volvo) — every feature below is running in production today.
New, used and CPO — synced from your own website twice a day. Real prices, real mileage, engine, transmission, fuel economy, colors and photos. It never invents a car and never guesses a spec.
"Manual 911s under $200k?" "Cheapest AMG?" "Does the X3 seat five?" One clean sentence plus the actual cars — photo, price, miles — right in the chat. Hours, financing and specials too.
Shoppers heart the cars they love, and the site remembers them in their browser: come back next week and their saves are still there — no account, no login. The moment a car is hearted, the concierge offers to watch it: a text if the price is adjusted, a promotion hits, or a similar unit arrives.
Customer wants a car you don't have? It captures exactly what they want and their number — and texts them the moment one lands on your lot. You know a unit is pre-sold before you buy it.
Every visit, every question, every saved car — and a table of real phone numbers with the exact vehicles they're watching. Wake up to leads, not chat transcripts.
Paste one script tag on your site — and your brand microsites, where it auto-scopes to that make. Customers install nothing, and the bot carries your store's name and look, not ours. SMS does the re-engagement an app would, without the download.
This is what the concierge hands your team: not transcripts — phone numbers attached to specific cars and specific wants.
| (407) 555-0198 | 2023 Porsche 911 Carrera GTS — $165,900 saved 2 days ago · price-adjustment + similar-arrival texts armed |
| (321) 555-0142 | 2024 BMW X5 xDrive40i — $55,900 · 2026 BMW M2 — $76,800 saved yesterday · 2 cars watched |
| (689) 555-0177 | 2022 Mercedes-AMG E 53 Coupe — $59,900 saved 4 hours ago |
| (407) 555-0163 | 2019 Porsche 911 Turbo texts the moment one arrives · asked 3 days ago |
| (352) 555-0129 | Mercedes-Benz G 63 any year · asked yesterday |
| 11:42p | "cheapest certified SUV you have" → I have a 2021 Volvo XC60 T6 Momentum available for $26,900 with 67,851 miles. |
| 10:15p | "do the M2 come in manual" → Yes — the 2026 BMW M2 is a 6-speed manual, $76,800 with delivery miles. |
Enter your mobile number and you'll get three texts, exactly as your customers would: a price adjustment on a saved car right away, "the car you asked about just arrived" about 30 seconds later, and "a car similar to the one you saved just arrived" about 30 seconds after that. All from a fictitious store.
No DMS integration required to start — the concierge reads your website's own listings the way a customer would, twice a day, specs and photos included.
One script tag on your site. Add it to your brand microsites too — it automatically scopes to that make's showroom.
Saved cars, buyers-in-waiting, price-watch signups — all with phone numbers, all in your dashboard, texts sent automatically.
DealerDealer doesn't replace your website or touch your platform. The widget is one script tag (every provider supports it — or drop it in through Google Tag Manager), and the inventory sync reads your site the way a customer does — no feed, no DMS integration required to go live. Our pilot store runs a fully custom-built site.
| Typical dealer bot | DealerDealer | |
|---|---|---|
| Knows your actual inventory, unit by unit | ✗ canned scripts | ✓ every car, synced twice daily |
| Answers spec questions (engine, trans, mpg) | ✗ | ✓ from real window-sticker data |
| Shows the car — photo, price, miles — in chat | ✗ | ✓ |
| Captures a phone lead without a form | ✗ name/email form → CRM queue | ✓ conversationally |
| Remembers returning shoppers & their saved cars | ✗ every visit starts over | ✓ no login needed |
| Price-adjustment texts on saved cars | ✗ | ✓ automatic |
| Arrival texts for cars you don't stock yet | ✗ | ✓ a buyers-in-waiting list |
| Customer downloads anything | Sometimes pushes an app | Never — plain web + SMS |
| Install | IT project / platform migration | One line of code |
No per-lead fees, no percentage of anything, no long-term contract. The leads it captures are yours.
A service question at 11pm? The concierge takes the issue and the customer's number, opens a ticket, and your team calls back first thing in the morning.
Customers pick a day and time right in the chat — it lands with your team, and the customer gets a confirmation text.
A serious buyer can place a card deposit in the chat to hold the unit before someone else gets it.
Add-ons are scoped and priced per store.
A 10-minute walkthrough on your own inventory is the whole pitch.
Book a walkthrough